Bloomindgale’s had never created an out of store before (wild right?) - so for their first foray, NYFW was a natural fit. We created full scale experiential event with an intense social rollout - with (the first ever) Live Snapchat coverage of NYFW runway shows, along with hidden social clues that drove presence to our pop-up. Engagement with Bloomies’ channels gained exclusive access and gifts at our Vanity Bar where giveaways and pampering kept fast-acting fashionistas 100%.