Diverse micro-stories that show the relatable and inspirational side of motherhood - Olympians, Pro Skaters, fitness coaches, enthusiasts, and yogis. With a small window to capture, I created an airtight format mixing photo, video, UGC, and voiceover to capture un-retouched honesty. Nike handled casting and narrative frameworks, while I oversaw creative, scripting, treatments, art direction, narrative refinement, interviews, visual execution, edit, and retouching for both photo and video. To streamline capture, we worked hyper-locally with nimble teams consisting mainly of all female photographer and DP duos for efficiency and optimization.