As the agency partner creating long form social content, AOL tagged us to re-brand their largest GenZ content verticals. Spanning from visual language, typography and identity systems, to editorial style, photo library and content suites, we helped transform this once disjointed aggregate platform into a recognizable digital staple. Our agency also produced a dozens of original series, from influencers on the rise, sports technology, micro-homes, to drag queens - many of which I concepted and pitched.