The partnership with Chime has been a dynamic journey, delivering impactful visual storytelling across various projects - from crafting TVC spots, member testimonials, to producing short documentaries. As our agency’s lead Creative Director, I’ve helped evolve Chime’s content through multiple quarters and cycles, collaborating closely with their creative and strategy teams and executing full-scale productions from concept to final post. As the creative lead, my duties include ideation, strategic creative application, partnering with production, and at times physically directing content while serving as the client point of contact.