Working with agency beauty@gotham was always a mixed bag - some days were creating spec print ads, other days were spent storyboarding out multi million dollar TVC packages. Sometimes it was ideating 360 campaigns for global activation, and other days were on set with iconic talent. After years of freelancing, I joined the team as their Digital Creative Director, just as the agency was embarking on becoming “social first”. Aside from top-level global ideation, I helped the agency align with scalable and digitally native photographers + videographers, directed video + photo shoots, and helped evolve campaign budgets across all channels.