Partnering with Ravine Association on brand consultation, we’ve helped derive a new visual world and strategy plan for this iconic accessory brand. Much of the media planning, event activation, targeting, and paid positioning is confidential, but below are some of the visual projects I directly assisted in creating. From market segmentation to cohort identification, media cadence, special event activation, targeting language and visual direction, forecasting, production alignment, and narrative copywriting, we’ve repositioned this heritage brand to a younger audience target.